Apna launches first brand campaign to appeal to job seekers, Marketing & Advertising News, ET BrandEquity
Jobs and professional networking platform Apna has launched its first brand campaign titled “#ApnaKaamAyega”. Conceptualized and developed in partnership with Tilt Brand9 Solutions, the campaign aims to reach job candidates across India and will run on TV, OTT (over the top) platforms and social media channels.
The film shows the protagonist doing all sorts of things, from wooing a tea vendor to contacting relatives, just to get his resume to an HR guy. This recalls the fact that job seekers must rely on their local network for an interview. The film challenges this conventional “status quo” thinking and draws attention to the depth of hyperlocal job opportunities available online across the country.
The campaign will be broadcast in 10 languages: Hindi, Tamil, Kannada, Telugu, Malayalam, Bengali, Marathi, Odia, Assamese, Punjabi and Gujarati.
The campaign aims to demonstrate how Apna solves the difficulties of job seekers in achieving their dreams and thus reducing their dependence on other sources.
Nirmit Parikh, Founder and Managing Director of apna.co, said, “For years, many aspirants have asked their immediate connections for a favor in order to set up an interview for a job; but do you always have to have a connection? Challenging this status quo, our first-ever brand campaign, #ApnaKaamAyega shines a light on the stories of the country’s 250 million job candidates and introduces them to the depth of opportunities available online that can be explored without having to count. on anyone.
“We are confident that the message will resonate with our target audience and encourage them to become self-sufficient in their job search journey,” he added.