Kelley Blue Book Announces 2022 Brand Image Award Winners

Tesla Model S

Honda makes a big comeback in non-luxury brand categories, Tesla tops luxury brands

Kelley Blue Book Brand Image Award winners lead the pack when it comes to capturing the attention of new car buyers

March 10, 2022 – ATLANTA – /PRNewswire/ – Automakers around the world spend millions and dedicate countless hours of effort to developing their individual brands as well as their products, understanding that the phrase “perception is reality” exudes truth when it s are their customers and how it can impact results. How consumers perceive automotive brands has a direct effect on their consideration of products when deciding which vehicles to research, test drive, and ultimately purchase. Recognizing the outstanding achievements of automakers in creating and sustaining brand attributes that capture the attention and excitement of new car buyers, Kelley’s Blue Booka Cox Automotive business, today announces Winners of the 2022 Brand Image Award, based on annual data on consumer perception of new cars. Price categories are calculated among luxury, non-luxury and truck buyers.

“Winners of the Kelley Blue Book Brand Image Award are ahead of the pack when it comes to capturing the attention of new car buyers.” noted Vanessa Tonsenior manager of industrial intelligence for Kelley’s Blue Book. “As more and more car brands and new models hit the scene every year, the increasingly crowded market presents new challenges for product designers, planners and marketers. The battle for share market starts with shopper perception and consideration, so these winners embody which brands are most successful in positively impacting their target audiences for 2022.”

2022 Brand Image Award Winners: Non-Luxury Brands


Best Overall Brand


Most Trusted Brand


Brand with the best value for money


Finest Brand


Best Performance Mark


Best Car Styling Brand

2022 Brand Image Award Winner: Truck Brand


Best Overall Truck Brand

2022 Brand Image Award Winners: Luxury Brands

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Best Overall Luxury Brand


Most Trusted Luxury Brand

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Luxury brand at the best value for money

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The finest luxury brand


Best Performing Luxury Brand


Best Car Styling Luxury Brand

For the sixth time in the past nine years, Honda wins the award for best overall brand for 2022 among non-luxury automakers. Honda earned the highest average score in all the non-luxury model assessments to win the top overall brand. Honda ranks first in reputation, fuel efficiency, interior design and technology with the help of the Accord, CR-V and Civic. Honda has made a resounding comeback with significant technological advancements and its continued quest to improve quality at every stage of product development. Additionally, Honda once again wins the Best Value Brand award, an award it has impressively topped for eight consecutive years. In addition to viewing the Honda brand as excellent value, non-luxury shoppers also crowned Honda the most refined brand for the third time in the past nine years.

Meanwhile, Tesla continues to make notable waves in the minds of luxury car buyers for 2022. Tesla wins Best Overall Luxury Brand for the third year in a row, earning the highest average score of any the evaluations of the luxury models to win the prize. Tesla launched the Model S Plaid+ trim, which favorably influenced brand perceptions with a zero-to-60 mph time of under 1.99 seconds, an impressive jump in range to 520 miles, and a revamped interior design that turns your head. Additionally, Tesla won specific awards this year for Best Value Luxury Brand and Most Refined Luxury Brand, earning both accolades for the third year in a row.

Toyota wins the 2022 Best Overall Truck Brand award for the fourth year in a row. Toyota received the highest average score for all truck model ratings and 12 weighted importance factors. The all-new Tundra caused a stir in Toyota’s truck lineup with the 3.5L i-Force twin-turbo V6 engine that develops up to 389 horsepower and a towing capacity of 12,000 pounds.

Beyond the best overall brands, other automakers have repeatedly won notable brand image awards for 2022. Subaru has impressively captured the minds of non-luxury car buyers as the most reliable every year since 2015, and it’s the third year in a row buyers have named Subaru Best Performance Brand – an award it’s won six times in the past eight years. Dodge wins the award for best car styling brand among non-luxury buyers for the fourth year in a row. In addition, Porsche returns this year to the circle of Brand Image Award winners for Best Car Styling Luxury Brand, won in 2019 and 2021, and Best Performance Luxury Brand, last won in 2019. Rounding out the 2022 Brand Image Award winners, Lexus once again won the Most Trusted Luxury Brand award, an award it has dominated for seven consecutive years.

The 2022 Brand Image Awards are based on automotive consumer perception data from Kelley Blue Book’s Brand Watch study. Kelley Blue Book’s Brand Watch is an online brand and model perception tracking study that draws from more than 12,000 new-vehicle buyers in the market on each year. The comprehensive study offers insight into how buyers perceive the important factors driving their buying decisions and captures make/model familiarity among new car buyers. For more information on the 2022 Kelley Blue Book Brand Image Awards, visit

For more information and news from Kelley Blue Book, visit us on LinkedIn at at (or @kelleybluebook), like our page on Facebook at and follow us on Instagram at (or @kbb_com).

On Kelley’s Blue Book (
Founded in 1926, Kelley’s Blue Book, The Trusted Resource®, is the source of vehicle ratings and information that consumers and the automotive industry trust. Every week, the company provides market-reflective values ​​on its premier website, including its famous Blue Book® Trade-in values ​​and Kelley’s Blue Book® Price Advisor tool, which provides a range of what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a trade-ready offer with Kelley Blue Book.SM Instant cash offer. The Company also provides vehicle prices and values ​​through various products and services available to automobile dealerships, automobile manufacturers, finance and insurance companies, and government agencies. Kelley’s Blue Book is a Cox Automotive brand.

About Cox Automotive
Cox Automotive Inc. makes it easier for everyone to buy, sell, own and use vehicles. The 27,000+ team members and global company family of brands including Autotrader®,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are committed to helping millions of car buyers, 40,000 automotive dealership customers across five continents, and many more in the automotive industry prosper for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately held, Atlantabased in New York with annual revenues of nearly $20 billion.
Source: Kelley Blue Book

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