RV Retailer Joins GoRollick Dealer Network

AUTIN, Texas, February 17, 2022 /PRNewswire/ — Rollick, the leading provider of relationship technologies for the marine, powersports and recreational vehicle industries, today announced that RV Retailer, the fastest growing group of recreational vehicle dealerships in the United States with more than 90 stores in 29 states, joined the GoRollick Dealer Network. RV Retailer has an inventory of over 10,000 towables and motorhomes across the country.

“The RV Retailer team is at the forefront of marketing and technology for the industry. The addition of all current and future stores is a huge validation of Rollick’s value as a customer acquisition platform. “said Bernie Brenner, CEO of Rollick. “We’re also excited that this partnership allows us to offer more recreational vehicle choices to members of our exclusive partner network like Sam’s Club, AAA, the U.S. Army, and customers of our financial and insurance partners.”

As part of the partnership, Rollick will create a national Airstream marketing program that includes a digital showroom with rich content and contextual advertising across GoRollick’s marketplace network as well as placements in members’ marketing campaigns. partners. All GoRollick members who purchase an RV through the program will receive RV Retailer’s RV Complete VIP membership program with 24/7 roadside technical assistance and a range of other benefits to make owning a a more practical RV for the first-time buyer and veteran.

“Thanks to our recent acquisitions, we organically had 22 locations already using Rollick in Explore United States and Blue Dog RV,” said Famous Rhodes, RV Retailer Marketing and Technical Manager. “We realized that we wanted each of our stores to benefit from connecting with members of the Rollick Affinity Network who are ready to make a purchase.

In addition to RV Retailer joining the GoRollick dealer network, the company has integrated Rollick’s new digital retail widget, RollickDR, on its Explore United States and Blue Dog RV store websites and it will test the functionality as part of its new dealer website platform later this year. RollickDR enables dealerships to engage website shoppers more deeply to create higher quality leads that close up to 50% more than traditional “form” leads.

“RV Retailer is a data and technology-driven pioneer in the RV industry, with a mission to continuously improve the customer experience in both sales and service,” Brenner said. “We are proud to partner with such a forward-thinking company and deliver this level of service to our buyers.”

RV industry data

According to the Winter 2021 issue of RV RoadSigns, the RV Industry Association (RVIA) quarterly forecast, wholesale RV shipments are expected to exceed 600,000 units in 2021 and 2022. In 2021, the industry produced the most RVs never built in a single year.

“The RV industry is looking at double-digit growth rates through mid-2022, in part due to low inventory, strong consumer finances, and a desire to get out and live a lifestyle active outdoors,” said Jeff Rutherford, President of the RV Industry Association and President and CEO of Airxcel. “Thanks to RV manufacturers and suppliers, more consumers than ever will be able to enjoy all the benefits of owning an RV.”

According to RVIA’s Go RVing VR Ownership Demographics, a record 11.2 million households own an RV, with significant growth among 18-34 year olds, who account for 22% of the market. Additionally, 9.6 million households intend to purchase an RV in the next five years.

About Rollick, Inc.
Rollick connects manufacturers, dealers and finance and insurance providers with market consumers in the powersports, recreational vehicles and marine industries to deliver a seamless customer journey. Rollick’s OEM solutions include new customer acquisition, business lead management, customer experience/retention and marketing automation. Additionally, the company quickly built its outdoor recreation vehicle shopping marketplace GoRollick.com to include a nationwide dealer network, over 100 manufacturers and a network of affinity partners with access to over 250 million high-quality customers, including policyholders of major insurers. , employees of more than 2,000 major US companies, members of the military, veterans and first responders. For more information, visit Rollick.

About the RV Retailer
RV Retailer, LLC is one of the leading recreational vehicle retailers in United States with a focus on providing an exceptional experience for recreational vehicle customers in new and used sales, service and parts, and customer financial services. RV Retailer has 93 RV stores in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Iowa, Kentucky, Missouri, Montana, Nevada, New Hampshire, New Mexico, new York, North Carolina, Ohio, Oregon, Pennsylvania, Caroline from the south, Tennessee, Texas, Utah, Vermont, Washingtonand Wyoming. Regional store brands include: RV One Superstores (www.rvone.com), Motor Home Specialist (www.mhsrv.com), ExploreUSA (www.exploreusa.com), Sonny’s Camp-N-Travel, Cousins ​​RV ( www.cousinsrv, com), Camper Clinic, Lifestyle RVs, Family RV Group, Northgate RV, Tom’s Camperland (www.tomscamperland.com) and Blue Dog RV (www.bluedogrv.com), which sell a wide range of RV brands new and used with thousands of RVs in inventory.

RV Retailer is led by co-founders Jon FerrandoCEO and President, and John RizzoExecutive Vice President, Chief Financial Officer and Treasurer. Jon Ferrando and John Rizzo have been instrumental in building America’s largest auto retailer from start-up to more $20 billion In income. RV Retailer’s management team has over 250 years of experience in the automotive and RV retail industry.


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